Community builds brand voice.
Our campaign strategy is simple—bring back the smiles. After years of post-pandemic recovery, we focused on capturing authentic moments of joy to reignite community spirits. Through compelling storytelling, emotional branding, and strategic engagement, we aimed to uplift local businesses, foster connection, and inspire optimism for a brighter future.
Faces of San Francisco
Raising community spirits.
Raising community spirits.
My campaign strategy centered on emotional branding and community engagement—bringing back the smiles. In the wake of post-pandemic recovery, this initiative leveraged authentic storytelling and visual marketing to capture moments of joy. By creating shareable content and fostering local connections, we strengthened brand awareness, revitalized surrounding businesses, and inspired a renewed sense of optimism for the future.
Social listening & Engagement
Showcased moments of joy from community members and local businesses in our campaign content.
Photography
Increased engagement on social media platforms by 25% within the first month of the campaign launch.
Paid & Organic Ads
Partnered with five local businesses to feature their stories and support their recovery efforts.
Community Management
Focused on rebuilding community spirits and supporting local businesses to foster a sense of unity.
Social listening & Engagement
Complete the campaign and achieve these goals within three months.